Get found by homeowners who are ready to remodel — before they ever pick up the phone.
We help kitchen remodelers, bathroom remodelers, general contractors, and home addition companies rank in Google Search, Google Maps, and AI-powered search — and turn that visibility into booked jobs, not just traffic.
Homeowners don’t hire the way they did even two years ago. Before anyone calls a kitchen remodeler, bathroom remodeler, or general contractor, they’ve usually already done most of their homework online — reviews, project photos, and search results have often made up their mind before the phone ever rings.
That shift is bigger than most contractors realize. A growing share of homeowners are starting their research in AI tools instead of a traditional Google search. If your business is only optimized for the search results homeowners were using a few years ago, you’re invisible in a growing share of the searches that matter.
At the same time, the fundamentals of local search haven’t gone away — they’ve gotten more competitive. The contractors still getting booked solid aren’t necessarily doing better work. They’re the ones showing up first, in the most places, with the most convincing proof. That’s the gap we close.
— Scorpion data, ServiceTitan 2026 Industry Report
— U.S. Remodeler Index
— Think with Google
Local SEO services built for contractors — not recycled from another trade.
Each service below gets its own strategy, GBP category setup, and content plan. Nothing here is a generic “home services” template.
Local SEO for Contractors
Google Business Profile optimization, local pack strategy, citations, reviews, and AI search visibility.
Learn more →Kitchen Remodeling SEO
High-intent, high-ticket, visual searches — before/after galleries, materials, and design-style content.
Learn more →Bathroom Remodeling SEO
One of the highest-demand remodeling categories right now, including accessible/aging-in-place work.
Learn more →General Contractors SEO
Broader service scope, more GBP categories to get right, and licensing/bonding as a real trust signal.
Learn more →What’s actually changing in local search for contractors?
We’d rather explain this plainly than sell you a black box. Two things are true at once right now:
Google’s Local Map Pack
- Still dominated by Google Business Profile signals — reviews, categories, completeness, proximity
- The biggest single factor group for showing up in the 3-pack for a given search
- Foundational, but not the whole picture anymore
AI Overviews & AI Mode
- Weight on-page content, citations, and links more heavily relative to GBP alone
- A great profile still won’t get cited if the website behind it doesn’t answer questions clearly
- Requires a strategy built for both — not just one
Why doesn’t ranking higher always mean more booked jobs? This is the question almost nobody in this industry answers honestly.
Ranking for your own company name doesn’t generate new business — if nobody already knows your name, nobody’s searching for it. Real growth comes from ranking for what your future customers are actually typing before they know who they’ll hire.
And ranking alone still isn’t enough. If your site’s offer is the same as every competitor’s — free estimate, licensed and insured, family-owned — nothing gives someone a reason to choose you over the next result. We build local SEO strategy and conversion strategy together, because traffic that doesn’t convert isn’t worth much on a tight marketing budget.
A documented process — not a guarantee we can’t back up.
No honest agency guarantees rankings. What we do promise is a clear process, start to finish.
Audit
A full review of your Google Business Profile, website, current rankings, and competitive landscape.
Strategy
A plan built for your trade, service area, and current position — not a templated package.
Execution
On-page content, technical SEO, schema markup, and citation building — done in-house, never mass-produced.
Reporting
Plain-language reporting tied to calls and booked jobs, not just rankings and traffic.
Local SEO for contractors, wherever you’re based.
We work with kitchen remodelers, bathroom remodelers, general contractors, and home addition companies across the United States. Because local search behaves differently market to market, every strategy is built around your actual service area — not a copy-paste template.
Straight answers, before you ask.
Does local SEO actually work for contractors?
Yes, when it’s built around how contractors actually get hired — project proof, reviews, and a complete Google Business Profile — rather than generic local SEO tactics borrowed from retail or restaurant clients. It’s not instant, and any agency promising overnight rankings isn’t being straight with you.
How much does local SEO cost for a contractor?
It varies by market competitiveness and how much work your current online presence needs, but most remodeling companies spend between 2–3.3% of revenue on marketing overall. A serious local SEO program is rarely a low-hundreds-per-month engagement — if a price seems too low to be real, it usually is.
How long does it take to see results from local SEO?
Most contractors start seeing measurable movement — ranking improvements, more GBP views and calls — within a few months, with fuller results building over 6–12 months. Local SEO compounds; it’s not a one-time push.
Do I need a Google Business Profile for every service area I work in?
Not necessarily, and creating multiple GBPs for areas without a genuine physical presence can violate Google’s guidelines and risk suspension. The right approach depends on whether you have a real, verifiable location or operate as a service-area business — we’ll walk you through which applies to you.
Is local SEO still worth it now that AI Overviews and AI Mode exist?
Yes — if anything, it matters more, because AI-powered search draws on the same underlying signals your Google Business Profile, website content, reviews, and citations already build. The strategy has to account for both, which is exactly the gap most contractor marketing hasn’t closed.
Do you guarantee rankings?
No, and we’d be skeptical of any agency that does. Nobody controls Google’s or an AI system’s algorithm, including us. What we do guarantee is a transparent process, real reporting, and work built around getting your phone to ring — not vanity metrics.
Ready to find out what’s actually holding your local search presence back?
We’ll show you exactly where you stand — in Google Search, Google Maps, and AI search — before you spend a dollar.
Get Your Free Local SEO Audit